About The Project
A Complete Legal Rebrand to Match a Trusted Moreton Bay Practice
Wallace Davies Solicitors is a respected legal practice serving clients across Redcliffe and Bribie Island, with expertise spanning Family Law, Conveyancing, Wills & Estates, and Commercial Litigation. They came to Robico Web Solutions in 2021 looking to elevate their online presence and refresh their overall brand to finally match the calibre of work they deliver every day.
The Challenge
A Forgotten Website and a Brand That No Longer Fit
Wallace Davies’ existing website had been largely forgotten over time. An outdated orange layout and a mismatched grey logo on their paperwork meant their visual presence no longer reflected who they were, nor the high calibre of legal work they deliver across the Moreton Bay region. With local competitors modernising their web design and local SEO, Wallace Davies needed a unified, prestigious brand identity and a fast, modern website to match.
The Solution
A Full Rebrand, Carried Through Every Touchpoint
We began with a full brand refresh, scrapping the old, fragmented styling in favour of a clean, authoritative visual identity built specifically for a modern law practice. A custom logo and a cohesive set of brand guidelines gave Wallace Davies a look that commands respect in court, on paper, and online.
From there, we carried that identity through every piece of physical and digital collateral leaving their office:
- Logo Design & Brand Guidelines: A prestigious, timeless mark paired with consistent typography and legal colour palettes across every channel.
- Business Cards & Letterheads: Sleek, print-ready business cards for partners and staff, plus letterhead templates built for both Word and practice management software, alongside print-ready files for formal court documents and client correspondence.
- A Modern, Mobile-First Website: A clean, fast, fully responsive rebuild designed around the modern legal client’s journey, with clear navigation across core practice areas, frictionless contact pathways for clients needing urgent help, and technical SEO built in from the ground up.
- Ongoing Website Maintenance: Regular updates to make sure the site never falls behind again.
The Results
Real Growth in Visibility and Client Contact
In the 12 months following the launch of their new brand and website, compared to the 12 months prior, Wallace Davies Solicitors saw measurable growth in both visibility and direct client contact:
- 995.21% increase in website visitors, as search engines recognised the site’s new technical speed and structured legal authority
- 11.11% increase in calls to their Redcliffe office
- 14.17% increase in calls to their Bribie Island office
What was once a forgotten, mismatched brand is now a consistent, prestigious presence across business cards, letterheads, and search results, helping Wallace Davies win the trust of new clients before they’ve even walked through the door.
