Google Ads for Physios

Short answer is yes – Google Ads are very effective for Physiotherapy clinics.  You can be at the top of Google within a few hours of launching your ad campaigns.  Google Ads allows you to select different zones so you won’t be wasting your marketing on people who are too far away.  By selecting the right keywords and having compiling ad copy, you will be front and centre when your ideal patients are searching for a local physiotherapist.

Yes, having different Google Ads for each of your services can be highly effective.  Each targeted Google Ad can be tailored to resonate better with the people searching for a particular physiotherapy service instead of one generic ad which is trying to do everything at once.  Targeted ads have better quality scores which can lead to better performance (e.g. get seen more often, get more clicks, increased number of conversions).

In 2018, Google AdWords was rebranded to Google Ads so they are the same thing.  If you want to have pay per click (PPC) ads appearing in the Google search results for your Physiotherapy clinic, you use the Google Ads platform.

Both Google Ads and SEO have their pros and cons.  Google Ads is good at getting instant traffic your physiotherapy website but can be expensive as you pay for every click through to your website.  SEO build more credibility organically but can take a long time to get onto page 1.

Budget: SEO you are paying for the efforts of a team like ours to perform the on and off page activities to rank better.  Google Ads you are paying for the ad spend and possibly the professional management of your campaigns which can be a few hundred to a few thousand per month.

Time Frame: You can start seeing results of your Google Ads campaign within a couple of hours.  SEO efforts can take months or even years to get your physiotherapy website on page 1.

Expertise:  You need lots of technical knowledge and strategy to be good at SEO – just adding content to your website isn’t enough.  With Google Ads, you can follow the steps to get an ad up and running without any technical know how – though you need some planning to make them truly effective.

Flexibility:  You have more control when it comes to Google Ads as you can pause the campaign when you need to (e.g. no room for new appointments, staff going on holidays, etc).  SEO requires constant ongoing effort to be effective.

When You Stop: When you stop paying for Google Ads, you disappear from the top of Google.  When you stop SEO, you stay where you are until the search engine algorithm changes or your competitors do the work to outrank you.

So the answer is dependent on your goals.  If you want results straight away then I recommend proceeding with Google Ads.  If you don’t have an urgent need for new patients, then I recommend SEO.  The most effective approach is a combination of Google Ads and SEO as the income from the new patients who sign up from Google Ads can help pay for your ongoing marketing for your physio clinic.

As an expert Physiotherapy marketing specialist, we absolutely provide a full range of services to physio clinic owners.  Not only do we provide digital marketing help with SEO and Google Ads but we can design and build beautiful user-friendly physio websites.  Unsure what to say on your website that will connect with potential patients as well as search engines? No problem – we have a professional copywriter who will write content on your behalf using your thoughts and ideas.  We also provide a comprehensive range of branding services such as logo design, business cards, flyers, brochures, posters and more.  Let’s have a chat to discuss how Robico can help your physio clinic.