Google Ads for Physios

Boost your practice with Google Ads

Google Ads For Physios The Key To Growing Your Physiotherapy Clinic

In Australia, over 110,000 google searches are made every month for the word “physiotherapist”. There are also thousands of other related monthly searches within the physio industry e.g. sports physio, pelvic floor physio, vestibular physio, neuro physio, back physio, neck physio, etc. Given these statistics, Google ads for physios is an essential way to connect your clinic with people actively seeking your services.

Google Ads is a cost-effective pay-per-click marketing strategy that gets your business in front of your ideal client. Unlike SEO, which can take months to show positive results, Physiotherapy Google Ads can be on the top of search results in as little as an hour after we launch the campaign(s). When you ads are highly optimised and bringing in the leads, Google will reward you with cheaper clicks for the same keywords that your under performing competitors are also targeting. This means in time you can reach more people for less money.

We don’t use the same approach for every physio who needs Google Ads. We take the time to understand you and your business which allows us to write unique ads that helps you stand out. Take complete control over when and where your ads appear with fine-tuned scheduling and targeting. Your calendar too full? No problem – we can help you manage your budget effectively to avoid unnecessary spending.

150+ Physio Clinics Worked With For Google Ads

8+ Years Working With Physiotherapists

Roadmap For Physio Google Ads Our Proven Process for Physiotherapy Google Ads Management

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Step 1: Understanding Your Physio Clinic & Business Goals

After picking the right Google Ads package, we will set up your subscription. Once the initial invoice is paid, we officially start the process.

We will have a strategy session to learn a bit more about your physio clinic, your business goals, what conditions your team treats (and more importantly what they don’t treat), as well as what type of patients you are hoping to attract. This allows us to write Google Ads campaigns that are unique to you and stands out from the rest.

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Step 2: Competitor & Keyword Research

Next, we dive deep into the local market. We want to see what other physio clinics in your area are doing and identify exactly what potential patients are searching for on Google. This allows us to identify your unique selling points against your competitors to make sure your ads are enticing to your ideal patient.

We create a pool of potential keywords for us to target in your campaign using our extensive knowledge in the Physio Google Ads space as well as seeing what keywords your competitors are appearing for. We also build a list of “negative keywords” to ensure your budget is not wasted on irrelevant clicks.

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Step 3: Prepare Website & Install Tracking

Measuring the success of your Google Ads campaign is vital to see whats working and what needs improvement. We don’t focus on just the number of clicks we can get BUT need to see what trackable actions have been done from ads traffic.

What is a trackable action? Basically we want to be able to count every time someone clicks on your phone number, clicks on your email address, submits a contact form, goes to your booking system as well as completing the booking process.

We will need access to your website to insert the necessary tracking and interconnect all the systems we need so they talk to each other.

Don’t feel the website is up to scratch and needs more compelling content or dedicated landing pages? We can help with our copywriting services. Please note this would be in addition to your Google Ads management package.

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Step 4: Write The Campaign Ads & Accompanying Assets

We do not use “copy and paste” ad templates. Our team crafts unique ad copy that highlight your Physio clinic’s unique value. We also write a library of initial assets to accompany your ad to make your ads more visible and clickable. With our ongoing managment, we tweak under-performing ad copy and assets after gathering performance data to make sure your ads will perform at their best.

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Step 5: Get Your Approval & Launch Ads

We believe in total transparency, and we send everything to you for final approval. This is your chance to provide feedback and ensure our strategy aligns perfectly with your specific clinical specialities and business goals. We want to keep APHRA happy as well so this review gives you peace of mind that we aren’t using terminology that doesn’t match the guidelines.

Once we have your full approval, its time to launch the ads! We load everything into your Google Ads account with your desired budget and wait for Google to approve the campaign. Within the hour, your physio clinic can appearing in front of new patients.

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Step 6: Ongoing Management & Reporting

The work does not stop at launch. We constantly monitor your progress, remove irrelevant search terms and make other adjustments to improve results and lower your costs. At the start of every month, you will receive a clear, simple report that shows exactly how your campaign performed and what we recommend for the future.

Ready to truly dominate your local area? Our specialised Physio SEO services can help your website dominate organic search results so you attract more patients even when your ads are not running.

Contact Robico Ready To Get Started Or Have Questions?

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Google Ads For Physios Your Questions Answered

Do Google Ads work for Physiotherapy clinics?

Short answer is yes – Google Ads are very effective for Physiotherapy clinics. You can be at the top of Google within a few hours of launching your ad campaigns. Google Ads allows you to select different zones so you won’t be wasting your marketing on people who are too far away. By selecting the right keywords and having compiling ad copy, you will be front and centre when your ideal patients are searching for a local physiotherapist.

Should I create different ads for each service (e.g., back pain, sports physio)?

Yes, having different Google Ads for each of your services can be highly effective. Each targeted Google Ad can be tailored to resonate better with the people searching for a particular physiotherapy service instead of one generic ad which is trying to do everything at once. Targeted ads have better quality scores which can lead to better performance (e.g. get seen more often, get more clicks, increased number of conversions).

Whats the difference between Google Ads & Google AdWords?

In 2018, Google AdWords was rebranded to Google Ads so they are the same thing. If you want to have pay per click (PPC) ads appearing in the Google search results for your Physiotherapy clinic, you use the Google Ads platform.

What’s better for my physio clinic: Google Ads or SEO?

Both Google Ads and SEO have their pros and cons. Google Ads is good at getting instant traffic your physiotherapy website but can be expensive as you pay for every click through to your website. SEO build more credibility organically but can take a long time to get onto page 1.

Budget: SEO you are paying for the efforts of a team like ours to perform the on and off page activities to rank better. Google Ads you are paying for the ad spend and possibly the professional management of your campaigns which can be a few hundred to a few thousand per month.

Time Frame: You can start seeing results of your Google Ads campaign within a couple of hours. SEO efforts can take months or even years to get your physiotherapy website on page 1.

Expertise: You need lots of technical knowledge and strategy to be good at SEO – just adding content to your website isn’t enough. With Google Ads, you can follow the steps to get an ad up and running without any technical know how – though you need some planning to make them truly effective.

Flexibility: You have more control when it comes to Google Ads as you can pause the campaign when you need to (e.g. no room for new appointments, staff going on holidays, etc). SEO requires constant ongoing effort to be effective.

When You Stop: When you stop paying for Google Ads, you disappear from the top of Google. When you stop SEO, you stay where you are until the search engine algorithm changes or your competitors do the work to outrank you.

So the answer is dependent on your goals. If you want results straight away then I recommend proceeding with Google Ads. If you don’t have an urgent need for new patients, then I recommend SEO. The most effective approach is a combination of Google Ads and SEO as the income from the new patients who sign up from Google Ads can help pay for your ongoing marketing for your physio clinic.

Do you offer other Physio marketing services?

As an expert Physiotherapy marketing specialist, we absolutely provide a full range of services to physio clinic owners. Not only do we provide digital marketing help with SEO and Google Ads but we can design and build beautiful user-friendly physio websites. Unsure what to say on your website that will connect with potential patients as well as search engines? No problem – we have a professional copywriter who will write content on your behalf using your thoughts and ideas. We also provide a comprehensive range of branding services such as logo design, business cards, flyers, brochures, posters and more. Let’s have a chat to discuss how Robico can help your physio clinic.

Testimonials What Our Clients Have to Say

      
   Robico Web Solutions
   26 Google reviews 
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       Posted on Google  
   
   Craig Paulsen 
 
 
 
  Jess was fantastic at building our physio website. We have seen great results with a significant increase in traffic. Within one month of launch we had a 39.39% increase in views, 17.79% increase in users 70.07% increase in views of the book-now page. An amazing result. I highly recommended Jess and her team.
  
 
      Posted on Google  
   
   Haley Artz 
 
 
 
  We have worked with Jess at Robico Web Solutions since the very start of our business, and I genuinely couldn’t have asked for a better experience.

From the start Jess helped to bring our ideas to life, from working through the business name, colours and style we wanted, then creating a logo that really represented us - with several different options presented and lots of consultation to get it just how we wanted it. We then received a whole folder of different logo formats for all our requirements.

Next came our website, our email set up and helping us navigate all the things that come with starting a new business. Having someone we could turn to who knew what they were doing made all the difference. I really had no idea where to start and we were guided through every part of the website build to create something we are very proud of.

Jess still manages everything for us and is always there when we need her. If an issue comes up she responds quickly, gets it sorted and takes all the stress out of it for us.

Jess has been a constant source of support throughout the growth of our business and its amazing knowing we have someone who will always answer my questions (in her words there are no silly questions) and who genuinely cares about us.

I couldn’t recommend Jess and Robico Web Solutions highly enough. We are incredibly grateful that we chose them at the beginning and wouldn’t hesitate to recommend her to anyone at all – starting out or looking for more support – this is the team you want to work with.
  
 
      Posted on Google  
   
   Jackson Williams 
 
 
 
  Working with Jess to create our website was straightforward and stress free. From the first meeting she understood what we were trying to achieve and built the website in a quick time frame. Since then, she has been able to perform small edits quickly with no hassle and is always approachable if we have questions. Highly recommend Jess and her team.
  
 
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   Paul Ngo 
 
 
 
  Very professional service at high standard
  
 
      Posted on Google  
   
   Mike Edgley 
 
 
 
  Jess is a great help and producing fast and convenient google ads that suited me perfectly.  Helped me to create landing pages with recommendations for content and worked great. Thanks very much
  
 
      Posted on Google  
   
   Reshan Muthukrishna 
 
 
 
  Jess is a Specialist when it comes to digital marketing for Physio’s. She’s highly reputed in the industry. She knows what physio is and she knows what prospective patients are looking for. Hence keywords and seo is a breeze with her. She is immensely experienced and most of all extremely patient and understanding.
  
 
      Posted on Google  
   
   Daniel Turner 
 
 
 
  Jessica has been working with us with managing our marketing - we had instant and ongoing improvements in our ROI. Couldn't recommend her highly enough.
  
 
      Posted on Google  
   
   Sam Stewart 
 
 
 
  Jess has been great and I highly recommend her. She is really knowledgable in the SEO + marketing space. She has been a great help in building our business + increasing our conversion rates.
  
 
      Posted on Google  
   
   Nambour Car Sales 
 
 
 
  Jess is awesome! Used Robico for years now with no complaints, very affordable as well! Probably the best option for small local businesses!
  
 
      Posted on Google  
   
   Talia Alt 
 
 
 
  Jess has been great! We've definitely noticed a positive difference with her running our Google ads both in terms of effectiveness and cost. Highly recommended, especially for allied health businesses.
  
 
  
  
 
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