About The Project
A Cheeky Name and a Kiwi-Proud Brand for a Family Property Maintenance Business
Steve and Tracey Marshall run Marshall and Family Services (MAFS) with some of their children. We’ve known the family for years through the local softball community, and Steve has been looking after our lawn for just as long, originally while working under a franchise. When they decided to start their own business, they knew the work inside out. What they didn’t have was a brand, or any idea where to start.
The Challenge
Standing Out in a Crowded Market, With Two Very Different Audiences
Property maintenance on the Redcliffe Peninsula is a crowded field, and MAFS offers a wide range of services, from lawns and handyman repairs to cleaning, pest control and painting. They also needed to speak to two different audiences: homeowners wanting a reliable set-and-forget service, and commercial clients and property managers wanting one accountable team. They needed a brand with personality, and a website eye-catching enough to win attention from both.
The Solution
A Full Brand and Website Built Around the Family
We built the brand and website together so everything felt like one business from day one:
- A Name With a Wink: MAFS plays on the family’s initials and gives a cheeky nod to the TV show Married at First Sight, making the name memorable and easy to talk about.
- A Bold Red and Black Brand: Green is the obvious choice for a garden maintenance business, and we explored it, but the Marshalls wanted something that reflected their New Zealand roots. Red and black gave MAFS a look that stands out in a sea of green and tells their story at a glance.
- Custom Logo Design: A logo built around the MAFS name and colour direction.
- A Website for Two Audiences: Clear paths for residential and commercial visitors, with all services showcased and obvious quote request buttons.
- Original Copywriting: Straightforward, confident copy focused on reliability, one point of contact and no chasing tradies.
- On-Page SEO and Schema: Built around local search terms for Redcliffe and Moreton Bay, with LocalBusiness schema to help search engines understand the business.
- Real Project Photos: Before and after photos from real jobs, including photos Steve took on the tools during the build, give visitors proof of the standard of work.
The Results
A Brand and Website Ready to Compete
MAFS now has a memorable name, a distinctive brand and a website that clearly presents everything the family offers to both homeowners and commercial clients. It gives Steve, Tracey and the team a strong foundation for building their own business after years of working under someone else’s.