About The Project
Rebuilding a Fitness Website to Welcome a Physio Audience
Dale, owner of Legacy Physio + Fitness in Tullamarine, started out running a fitness business. Over the last few years it has grown into something more: a clinic that combines hands-on physiotherapy with strength and conditioning and online coaching. The only problem was that his website had never caught up with the business he’d built.
The Challenge
A Website Stuck in the Past, Talking to the Wrong Audience
Dale’s old website focused almost entirely on fitness and hadn’t been updated in years. It had very little meaningful content, plenty of broken links, and no clear message that Legacy now offered physiotherapy. Patients searching for a physio in Tullamarine had little reason to find the site, and those who did land on it weren’t given a clear reason to stay, understand the services or book.
The Solution
One Clear Home for Physio, Strength and Online Coaching
We rebuilt the website from the ground up so visitors can see everything Legacy offers and quickly understand the benefits of choosing them:
- Custom Website Design: A fresh design that presents physiotherapy, strength and conditioning and online coaching as one connected approach, with clear booking buttons throughout.
- Original Copywriting: New content written to speak to injured and stuck patients, replacing the thin, outdated copy on the old site.
- A Consistent Service Page Structure: Every service page includes a three point “Why Choose Legacy” section, an FAQ section and clear calls to action, so visitors always know what to do next.
- FAQ Schema for AI Search: Each FAQ section uses schema markup to help search engines and AI tools understand and surface Legacy’s answers.
- On-Page SEO: Optimised content and page structure built around the physio audience the old site was missing.
- AHPRA Compliance Review: The client success story videos were reviewed for AHPRA compliance before going live.
- A Domain Change That Reinforces the Focus: We moved the site from legacyfitness.com.au to legacyphysio.com.au to strengthen the physio positioning, with redirects in place so existing traffic and previous SEO efforts weren’t lost.
The Results
A Website That Finally Matches the Business
Legacy Physio + Fitness now has a website that reflects what the clinic actually is: a physio and fitness business that helps people get stronger without making their pain worse. With clear services, helpful content and a domain that signals the physio focus, Dale is set up to reach the patients the old site was missing.